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Launch Process

Singapore New Launch Booking Process: Preview, EOI, Ballot and Booking Day Explained

A plain-English guide to the typical Singapore new launch process, including preview, expression of interest, balloting and booking day.

Updated 2026 · Launch Process · 7 min read

New launch buying is time-sensitive. If you only start thinking on booking day, you may feel rushed. The smarter move is to understand the process before the project opens for booking.

Quick takeaways

  • Showflat viewing and unit booking are different events.
  • The official booking date is set by the project team, not chosen by the buyer.
  • Prepare financing before booking day.
  • Have backup stacks in case your first choice is taken.

Preview period

During preview, buyers usually view the showflat, study the brochure, understand indicative prices and shortlist preferred layouts or stacks. This is the time to ask questions, not simply admire the show unit.

Expression of Interest (EOI)

Some launches collect EOI before booking. The exact requirements can differ by project, so buyers should follow the official instructions from the appointed sales team.

Ballot and queue sequence

For popular launches, balloting or queue sequence may affect how early you can choose a unit. Prepare multiple unit choices so you are not forced into a poor decision if your first option is taken.

Booking day

Check availability

Confirm your preferred stack and price are still available.

Review numbers

Reconfirm loan, CPF/cash and stamp duty comfort.

Select unit

Choose from your shortlisted options.

Sign documents

Follow the official booking process and deadlines.

Useful official checks:

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